How To Build a Real Estate Website that Converts

How To Build a Real Estate Website
by Don Phelps

by Don Phelps

Don Phelps is an entrepreneur who focuses on digital marketing and more specifically "Search Engine Optimization" (SEO) for real estate investors. He is also a full-time real estate investor and focuses specifically on single-family rehabs and rental property.

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Learning how to build a real estate website that generates high-quality leads and converts is a very important skillset and one that successful real estate investors and agents have familiarized themselves with.

Creating the right real estate website has more to do than choosing a color palette that matches your brand color and uploading a bunch of properties you have for sale or rent.

The best real estate websites are those that their design, structure, and content engage with the prospects on a deeper level and cause them to take the desired action we want them to take.

Your website will be a waste of resources if it does not attract people to your business and build up the initial momentum in them wanting to do business with you.

This will not happen overnight but with strategic planning and consistency, your website can become your best salesman working round the clock to generate quality leads to your business.

Whether you’re familiar with how to build a real estate website or you’re not tech-savvy enough, the tips I shared here will help you get up to speed and help you know what to look out for when hiring a professional website design company to create a real estate website for you.

This is easy to read, well-detailed information that provides you with what you need to know about building a successful site.

Invest in Quality Design

According to a study conducted by Stanford, 75% of users judge a company’s credibility based on how well their website is designed.

Having a poorly designed website makes your business look untrustworthy online as that’s the first contact a web visitor or prospect is having with your business

Now, most people tend to misunderstand what a quality designed website should be. Some think is about how beautiful the website looks, or the software used in developing the site.

In as much as these are two valid points when discussing the design quality of a website, but they are not the most important factors.

Your website can be the most beautiful website on the internet but if it doesn’t pass the factors stated below, then it will not be able to carry out its primary job which is to generate new leads to your business.

Here are 3 core factors your website must possess to pass the design quality

  1. Your Website must be Mobile Responsive: Gone are the days when desktops are the major means of surfing the internet, their popularity decreases as the day goes by.

    Mobile devices account for approximately half of the web traffic worldwide

    Statista, one of the most trusted data aggregator website shows that 52% of global internet traffic comes from mobile as you can see below

    mobile device website traffic


    Make sure your website is fully mobile responsive and also look good on desktops.

  2. Your Website must be Optimized for Speed: The more time it takes your web pages to load, the higher more people will click off your website which is what we mean by “bounce rate”.

    This creates a bad user experience for your web visitors and reduces the quality of your web design.

    Here is an image by Google showcasing how your mobile page speed affects your website.

    optimize your page speed


    Google has always wanted to create a better user experience for web visitors and they frown at a website that takes more time to load.

    Page speed is one of the core ranking factors with Google and one you need to take very seriously.

    You can also learn more about the mobile page speed and Google’s thought on this post

  3. Improve your Website Structure: Your website structure is more of a visual presentation of your website.

    It has a lot to do with how your website is set up to engage with your web visitors and how easy it is for search engine bots to find and craw your website pages.

    Structuring your website appropriately helps to increase your rankings and engagement which are absolutely what you need to generate more quality leads.

    The more time people spend on your website, the higher chance you have to convert them and thus can’t happen unless you have your website structure out in the right way.

Focus on Search Engine Optimization

The mistake most website owners and web designers make are thinking that SEO is what happens after a website has been built.

This is wrong!

You need to focus on search engine optimization starting from the day you plan to build a real estate website. Although this might not come to mind as its not the area of your interest and that’s why its good to hire an experienced web design company to get the strategies right from the onset.

A study carried out by Carrot.com and Realtor.com respectively shows that 84% of new homebuyers say that the information they found online was crucial for their research and 50% of buyers find their new home online respectively.

And how does that relate to your website…

Your website is the starting point of your SEO Journey.

To have a better chance of ranking high on the search engine result pages (SERPs) when prospects are searching online, you need to ensure that your site architecture is organized perfectly in a way that search engine bots can easily find and index your website pages.

Also, your website navigation is another crucial factor because when planned out well will help your site visitors find what they came in for in the least amount of time possible.

Turn Your Website to a Lead Generation Machine

I normally say this, the only reason why you need a website is not to display your company, services, and your contact details. These are necessary but should not be the core reason for setting up your real estate website.

The major reason why you need a website is to generate leads consistently to your business.

Your website should be conversion focussed as its major work is to generate more businesses to you. 

What this means is that each section of your website is vital and work towards getting people to take the desired action you want them to take, it cam is to schedule a call with you, request a quote, and so on.

There are several ways by which you can increase the chances of turning your website visitors into leads but for this post, I will be sharing the 3 strategies which you can start to implement right away.

  1. Easy to find CTAs: CTAs stand for Call to action. In most cases, this can be described as a button people can click to call your business or request for information. Whatever the case may be, you need to be strategic while placing your CTAs around your website.

    Most businesses make it difficult for customers to find their contact details and reach out to them. This is not supposed to be so. Make it easier for prospects to reach out to you and you will increase your chances of generating more leads.

  2. Have Email Op-tin Forms: One of the most valuable assets your business can have online is your email list. The bigger your email list the more successful your business can be.

    There are so many things you can do with your email list such as sending promotional emails to drive immediate sales or interest to an offer, create custom audiences on Facebook and remarket them, and so on.

    One good thing about an email list is that these people already subscribe to be receiving information/offers from you and when utilized well can help build a consistent flow of leads every month just from your list.

    You can sign up with email service providers like MailChimp or AWeber and add your opt-in form to the footer or sidebar of your website to start collecting emails from people subscribing to your list.

  3. Setup Popups: You might have seen these on many websites. These are intent-driven popups that show up once you take or moves toward taking an action on a web page.

    There are so many types of popup but the most familiar one is the “Exit-Intent Popups” that shows up once you try to exit a web page.

    These popups are most times labeled annoying by web users but it has also proven to generate more leads and email subscribers one you offer them something they found useful.

    Here is an example of an exit-intent popup


    exit intent popups

Like I said earlier, there are so many other ways by which you can turn your website into a lead generation machine, but am trying to keep this post centered on website design and what you’ve to look out for.

In case you will want to learn more about how to turn your website to a lead generation machine or how to generate more real estate leads online, this post will be a great read for you.

click here to learn more.

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