How To Create A Sales Funnel for your Real Estate Investing Business

how to create a sales funnel for your real estate investing business
by Don Phelps

by Don Phelps

Don Phelps is an entrepreneur who focuses on digital marketing and more specifically "Search Engine Optimization" (SEO) for real estate investors. He is also a full-time real estate investor and focuses specifically on single-family rehabs and rental property.

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The fuel of every business is sales, if you are not making sales in your business, the chances of making progress are slim. A lot of real estate investors do not understand what a sales funnel is and how it can help their business to generate more leads and sales.

To effectively grow your business, you need a working sales funnel that can consistently generate quality leads to your real estate investing business and growing your pipeline.

Having a beautiful website and posting high-quality pictures on social media no longer cut the deal. In as much as they help to draw attention to your brand and build trust with prospects, their primary objective is not to drive sales.

To generate better leads and increase your chances of making a sale you need a strategic way to get customers (most esp. those coming in contact with you for the first time) to know, like, and trust you.

When a customer know, like, and trust you, they will be willing to do business with you and this is what a sales funnel can do for your real estate business. If you are a real estate investor and you do not have a real estate sales funnel to consistently generate new leads and close more deals then you’re really missing out. 

Before we go any further, let’s discuss what a sales funnel is so you can have a better understanding of what we are talking about.

What is a Sales Funnel?

A sales funnel is a step-by-step process that allows your business to bring a potential client or customer one step closer to making a buying decision. This is done through automated emails, articles, videos, and most importantly landing pages that help do the selling for you.

The sales funnel is like a virtual salesperson that is always on the job all year round, and helps you to close deals and get new clients. The amazing thing is that every thriving business uses a sales funnel and you too can create a sales funnel for your real estate investing business.

Creating a high converting real estate sales funnel is necessary for the growth of your business as a real estate investor, that’s why we will show you the simple step you can follow to create a high converting real estate sales funnel.

Let’s get started…

How to create a sales funnel for your real estate investing business

A lot of real estate businesses understand how important a sales funnel is for their business and its survival but they do not know how to create the right sales funnel for their business. They do it the wrong way and end up getting the wrong results.

There are basically five steps to creating a sales funnel and they will be outlined and explained explicitly so that you know exactly what you are doing.

Step 1: Create landing pages for each of your property

The first step to creating a sales funnel in real estate is to generate interest in what you have to offer. And you do this by creating a landing page for each of your properties.

Creating a landing page for each property is amazing because:

  • It draws the attention of the potential customer to that particular property.
  • Allows you to sell that particular property using an amazing sales copy
  • Gives you the liberty to put in multiple call-to-actions that can move the potential buyer further down the sales funnel
  • After creating a landing page for each property, you then move on to the next step.

Step 2: Create pop-ups on each landing page to generate leads

You may have been on a website before and suddenly you see a pop-up asking you to sign up for a newsletter or download a free eBook. This is the lead generation part of a sales funnel. Lead generation helps you to build your email list and gets to know potential customers who are interested in doing business with you. Through lead generation, you get their emails and this enables you to follow-up.

You can use your pop-up to:

  • Offer your potential client the opportunity to sign-up for your weekly newsletter
  • Offer your potential customer a free eBook that they may need.
  • Offer them a discount deal on a property

Whatever offers you make, ensure that it is compelling enough to push them to out in their contact details, so you can follow-up and make them paying customers.

Step 3: Nurture those leads using targeted newsletters

At this stage, you already have the emails of your leads. You can now start nurturing those leads and try to get them to make a sale. You do this by creating targeted newsletters that answer some of their potential questions. These newsletters will help them to get clarity on their problem and how your services can be a solution to that problem. Through the newsletter, you educate them and enlighten them to see your product as the solution. This leads them further down the sales funnel. At this stage however some people will opt-out, they may not even read the mail you send.

The aim of the sales funnel for a real estate investing business is not to convert everyone to a buying customer. But also to weed out those who are not interested.

Step 4: Make an offer

After you nurture the leads through newsletters and informational articles, the next thing to do is to make an offer. How do you make an offer?

  • Send them a sales copy via email of a property they may be interested in. Outlining all the benefits of buying that property and what they stand to gain.
  • Put a call across and make a sales pitch of any property they may have shown interest in before.
  • Send them a discounted offer via email or call about a property they looked up in the past.

When you do this at this point, they do not see you as some stranger offering them a home. This is why it is important to nurture your leads via targeted automated emails and Newsletters.

Step 5: Follow-up to get repeat customers and referrals

At this point, you have closed the sale. But you can still follow up, maybe with a call or even a visit to the property. This helps to cement your relationship with the client and makes them more likely to recommend your services to a friend. And this brings in more sales to you.


Having a sales funnel for your real estate investing business is non-negotiable. It is what separates those who meet their sales target from those who do not. Having a sales funnel helps you to consistently make an offer to your potential clients until you close them. It also helps you to eliminate people who are not interested in your business and allows you to focus on hot leads and make sales.

You should get a sales funnel if you do not have one yet. Also, if you still believe that a real estate business does not need a sales funnel, then you need to think again. Without a sales funnel, your real estate investing business will not be as profitable as it should be.

Want to learn more about sales funnel and how you can create a high-converting one, kindly click here to schedule a free consultation with us today.

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