How to Find Motivated Seller Leads Online

by Don Phelps

by Don Phelps

Don Phelps is an entrepreneur who focuses on digital marketing and more specifically "Search Engine Optimization" (SEO) for real estate investors. He is also a full-time real estate investor and focuses specifically on single-family rehabs and rental property.

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You may have been wondering where you can find motivated seller leads. You may have tried so many techniques in the past and failed. But the truth is that motivated seller leads are closer than you think, you just need to know how to find them. You just need to know the tricks that work.

As a real estate investor, it is very important that you know how to do everything that is required for business success, and generating leads is one of those things. If you do not generate leads, you cannot make money. 

Lead generation is a numbers game, the more leads you generate the higher your likelihood of landing a good deal. However, you must understand that lead generation comes in different shapes and sizes. And the most important form of lead generation is finding motivated sellers. If you do not have motivated seller leads, you may find it hard to make money.

What are Motivated Seller Leads? 

Motivated seller leads are people who want to sell their homes immediately for one reason or the other. They are basically in a hurry to sell their homes, and because they are in a hurry, this favors the investor and helps the investor to buy the property at a discounted price. When a seller is in a rush to get rid of their home, it is basically because they have a financial problem they are trying to solve. And because of this, they are liable to take lower offers and sell the home just to get rid of it. And this is good for you as an investor, but the big question now is, how do you find these people.

Motivated seller leads are not hard to find as earlier mentioned, you just need to look in the right place, and in the next couple of paragraphs, you will be shown how you can find motivated seller leads online.

Types of Motivated Seller Leads. 

There are different types of motivated seller leads, no two leads are created equal.

  1. Non-Owner Occupied Landlord: These are people who own homes that they do not live in. Stats have shown that these types of homeowners are more likely to be motivated leads than others. This is because they are usually business people who may be in urgent need of capital to do a business and they can turn to one of their properties for that capital. They end up selling it to seal a deal.
  2. Inherited leads: These are people who inherit properties from other people who may have died. They can become motivated seller leads because first some of them do not know the real value of the property and also most do not want to live in the homes they inherited, so they prefer to sell it off and use the money for something else.
  3. Distressed property leads: This group is the most vulnerable. They are homeowners who are in financial distress and are in urgent need of a bailout. They realize that the only way to escape their financial woes is by selling off their property. This is the category that every investor wants to deal with. Because they are desperate and are willing to sell off at very reduced prices.

These are the three main types of motivated seller leads you may find in the market. There are other types but these are the common ones. And you should be on the lookout for them.

Sales have Moved Online. 

The world has changed, the act of going around from one house to the next in search of a buyer is extinct. You have to change your tactic because if you stick to the old tactic, you will not find motivated seller leads. To find the right sellers, you have to maximize the internet. You need to come online and find them or have them find you. You can build a system that will keep bringing motivated sellers your way effortlessly.

How to Find Motivated Seller Leads Online.

  • Build a strong online presence: 

To be able to find motivated leads online or have them find you, you have to be loud about what you do. You need to be in their faces, and you do that by building a very solid online presence. You should start by having an optimized social media handle on all the relevant social networks. Do not limit yourself to one, this will drastically affect the number of leads you can generate. Yes, you can start from one but do not limit yourself to that one. Spread your tentacles. The more social networks you are connected to, the more exposure you have, and the more leads you will get.

In addition to having a great social media strategy, you need to have a website. You do not need anything sophisticated. The simpler it is, the better. Create a simple website and have a personal blog where you share very helpful content. This establishes you as an expert and draws people to you. So that whenever they have a house to sell, your name is the first one that comes to mind because you have registered yourself in their subconscious.

  • List your services to online directories. 

There are online directories where motivated sellers post their ads and try to get a buyer. You have to be listed on those directories and you need to be online and active, ready to do business with them. Once you see their ad, you can swoop in and start discussions and get them to make a sale. The amazing thing about people active on these directories is that it helps your website to rank better because you are active on directories that are relevant to your niche.

  • Leverage Search Engine Optimization 

What is search engine optimization? This is a digital marketing strategy that helps you to make your website rank better on search engines like Google. This means that when a person searches for something related to your business, your website pops up first on the result list. It is important that you add this tool to your content marketing strategy because when you do, it helps you to get more leads and increase brand awareness. The key to getting motivated leads is getting their attention. And since most of them are in a hurry, they will jump on the first website they see. And this is why you must ensure that your website ranks well. You can do this on your own through relevant keywords and having an awesome blog with great content or you can hire a professional to help you to optimize your website so you can rank well on search engines.

  • Leverage on Real Estate Leads Software

Real estate leads software is becoming big business in the world of real estate. Many real estate firms have developed software options for various local markets, and through these options, you can find motivated seller leads. The companies keep a database of individuals that are interested in selling their homes, and this list is updated from time to time, to keep it fresh. Also, they allow investors to leave their contact information on the database so that motivated seller leads can have access to them and call them.

  • Use PPC Marketing 

Pay Per Click marketing is also a very powerful tool that can help you to find motivated sellers. This is because it is a form of marketing that targets people who have homes to sell. This way, you only pay when someone interested in selling their home clicks on your ad. You should hire a PPC advertiser to help you get more results. The only disadvantage of this method is its cost. It can be very expensive if you don’t know what you’re doing. That’s the more reason I suggest you get in touch with the best Real Estate Investors PPC Marketing Agency, CTX Marketing, to help you set up a profitable PPC campaign to generate more motivated seller leads to your business. 

  • Create a YouTube Channel

One of the ways of finding motivated leads or attracting them to you is by creating a YouTube channel. You may be wondering how this can help you attract motivated leads online. But the truth is, it works. When you create a channel that helps people understand real estate better, or teach them how to ready their homes for a sale, you are creating value. And you are increasing your worth in the online space. And soon enough, people will start seeing you as their go-to person when they have a home to sell.

These are some of the methods you can use to easily find motivated seller leads. As you can see, it is not rocket science, you just need to know where to look and you will find them. But at the foundation of all these techniques is the first point of building a solid online presence. When you have a very strong presence online, more motivated leads flock to you because you are seen as an industry leader.


Building a solid online presence is very vital when it comes to finding motivated seller leads online. You can invest time and money in courses that teach you how to build a solid online presence. Learn more about social media and the online space, to be able to leverage this opportunity. 

Or you can go the route of smart and most successful real estate investors by hiring a professional online marketing agency to help you start seeing results Instantly.

To learn more about our online marketing services and how we can help you, call us at (512) 200-4053‬  or schedule a free consultation.


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