Generating leads using social media ads is an incredibly important strategy you can use to grow your real estate business. Getting leads from social media helps you to reach more people who are interested in your business. Also, it helps you to keep in touch with existing customers by announcing new offers or sharing news with them.
If you stick to the end of this post, I will share with you the secret lead generation strategy top performers like Ryan Serhant, Grant Cardone, and other top performers use to generate more leads and massively grow their real estate business.
Before delving into showing you how to generate leads using social media ads for your real estate business, you must know what a social media lead is.
What is a social media lead?
A lead is any information you have of a person that you can use to follow up on them. It can be contact information like their email or telephone number. It can be their social media handles.
So social media lead generation is any activity that you do on social media that helps you gather these leads. And in this article, you will be shown how to use social media ads to get more leads.
Before we go further, I need to address the most common questions I get from real estate professionals when it comes to social media and that is, What’s the best social media platform that you can use to generate leads?
As a real estate business, the best platform to use is any platform that your potential customers are likely to use. However, it is important to note that Facebook is the best place for social media lead generation because of its super targeting capabilities and information it has on its users, so it will be wise for you to start with Facebook ads when you’re starting out on social media.
Also, you can exploit platforms like Instagram, Linked In, Twitter and YouTube when you need to expand your social media lead generation platform.
How to get more real estate leads using social media ads.
Before you go-ahead to set up your ads, there are important aspects of your business you need to get right to avoid looking like a fake or untrusted business when customers try to learn more about you.
1) Make sure your profile is optimized: before you even start running a social media ad, you must ensure that your profile is optimized to maximize the leads that you rack in.
How do you optimize your profile?
a) Give a good description of what you do: When writing your social media description, ensure you’re answering the most common questions or doubts on your prospect’s mind and state how you proffer a better solution to their worries.
b) Make your contact information available:
Make sure that your contact details are on your profile. Your phone number, email, or your address. Do not just put them there, make sure you are on hand to answer when called.
c) Have Call-to-action buttons
Depending on what you want to achieve with your social media lead generation campaign, your platform should have a call-to-action button. You can ask them to sign up for a newsletter or book a date to speak with you one-on-one or schedule an inspection of your recent listings. Whatever it is, make sure you have call-to-action buttons.
d) Add a link to your website:
Never forget to do this, always provide the link to your website on your profile. Your website is your office on the internet and you want as many people as possible to visit it. So before you set up a lead generation ad campaign on social media, make sure your profile is optimized to direct the audience to your website.
How to use social media ads to get more leads
Now that you have optimized your profile, you can now go-ahead to create social media ads.
Now here is the thing, there are various social media networks and you will be shown how to use each of them to generate leads for your real estate business.
Facebook and Instagram ads.
To run an ad on Facebook or Instagram, you can use the Facebook Ad Manager, the platform has been designed to help you create and run your ads in the most effective way.
Because of the integration of both platforms, you can connect both accounts and run one ad on both platforms.
All you have to do is to select an image showing what you want to advertise and then add an ad copy as the caption.
The best way to generate leads using Facebook ads is to offer bait. Give the target audience something for free. It may be an ebook, a tour, or anything they will be interested in. Then they will surrender their emails or phone number to you to get your gift. Then you now have new leads to follow up on.
Facebook offers a lead ad format that helps you to collect the leads you get from the ad directly to your customer management system. This way your sales team can follow up on them. Also, you can install Facebook Pixel on your website. This way you can easily keep track of the leads generated using Facebook or Instagram ads, and also run retargeting ads.
LinkedIn has an inbuilt ad format that was specifically designed for lead generation. The ads are available as message ads and sponsored InMail. Using this inbuilt ad format you can send messages to the LinkedIn inbox of your target audience. Ensure that the messages and offers you send them are enticing enough to get them to click your link.
YouTube ads have become very popular recently. The ads pop up at you when you are watching a video so they are kind of difficult to miss. As a real estate business, you can leverage YouTube ads to generate more leads and grow your influence. All you have to do is to create a compelling campaign and then submit it as an ad on YouTube, ensure that you select the “leads” option so that YouTube knows you are using it for lead generation.
Also before you run a YouTube ad, make sure you have a good well-structured landing page on your website, where you will direct your visitors to.
How to make social media ads work?
Many real estate businesses run ads and it seems like they never generate new leads or the leads they generate are not converting. How do you overcome this?
You overcome this by ensuring that your ad is offering them the right incentive. Nobody will click your ad just because you asked them to buy a house somewhere or invest in a real estate business.
People click ads because of what they can get. So you can offer them discounts, rewards, or you can do a contest. Just offer them something and you will get them in. When you get them in, your sales team can now start working on them.
The strategy I’m about to share with you will help you to leverage social media ads to grow your real estate business and do it better than anyone else.
This strategy has helped real estate brokers and investors like Ryan Serhant, Grant Cardone, and other top performers in the real estate industry to massively grow their businesses.
If you plan on being in this business for the long run, you need to understand that selling on social media with the right type of leads and listing ads is incredibly important to your success.
And here is the bonus strategy I have for you
Leverage Special Holiday Seasons Like The Black Friday
Let’s say the black Friday holiday is coming up and you have different listings at different locations. Setup different black Friday promotions to your specific listings.
State your promotional offer and put an end date to the sale. For example, this is a 20% off sale just through this week.
Your target audience will perceive this as a high valued offer to grab at the best price because it’s a Black Friday Deal, so they won’t like to miss out.
This might sound so simple to you but it has the capacity to bring in more qualified leads who will be ready to make offers.
Using Social media ads to generate leads is a very potent addition to your marketing strategy. It is a part of your marketing you should not joke with and the strategies above will help you maximize this channel effectively.