If you’ve stumbled on this page in a bid to learn local SEO for real estate investors and how appearing on the first page of Google or other search engines will benefit your business, then congrats! You’re in the right place.
In this simple (but complete) guide to local SEO for real estate investors, we’ll work you through the ins and outs of getting your real estate business found in local search results.
From online reviews to content creation to GMB optimization and beyond, we will take you through a series of actions and strategies that are guaranteed to improve your visibility on Google and other search engines.
Who is the post for?
Whether you’re a beginner getting into real estate SEO for the first time or an advanced real estate investor who has been practicing SEO for real estate investors for a while now but seeks better strategies to win over the competition and drive more traffic to your business.
There is something in here for you because you will discover the exact strategies smart real estate investors have been utilizing to generate targeted traffic to their business and grow rapidly.
What you will learn in this post is what top real estate companies pay top dollars for, but because you stumbled on this page today you’re getting it for FREE!
Having said that, let’s dive in…
What is local SEO
Local SEO is the process of optimizing a website in order to increase traffic, leads, and brand awareness when people close to your physical location performs a search or when a search includes a specific location.
“Note: This video content has some outdated Google products shared on it, but it gives you the basic description of how local search ranking works.”
Local SEO for Real Estate Investors
Practicing effective local SEO tactics is what helps real estate and other businesses to show up in maps or search results when someone performs a local search.
This is because Google and other search engines are more interested in delivering the best possible results that match the search intent of a user.
For example, when someone is interested in buying, renting, or selling their properties in a particular city, the type of search they will conduct in Google is what we call “location-based searches”.
So as a real estate investor, targeting a search term like “sell my house fast Austin, TX”, makes far more sense because it is location-based and will likely be considered by Google when someone is looking to sell their house in Austin, TX.
Why is Local SEO Important for Real Estate Business?
According to the study by Search Engine Roundtable, 46% of all searches in Google have “local intent” and Google also states that, 76% of people who conduct a local search on their smartphone visit a business within 24 hours.
This shows that if you can get your real estate business in front of these local searches, there’s a good chance they will be working through your door a few minutes later or calling your business.
How Does Local SEO Works
Local SEO works just like normal SEO where Google presents a searcher with the best possible results that match the person’s search query.
The major difference between Local SEO and normal SEO is their ranking factors.
Google uses a different set of ranking factors when it comes to local SEO because when people make a local search, they’re interested in getting results that match the specific location they’re looking at.
To help you take advantage of local search, we’ve gone ahead to put together the different ranking factors Google considers when it comes to local SEO.
1. The location that the person is searching from
When someone performs a local search, Google uses what we know as a “local search algorithm” which ranks webpages in order of relevance, prominence, and proximity.
Proximity being the key factor when it comes to local SEO determines to a large extent which business Google is going to show in the local pack.
To make this as simple as possible for you to understand, let’s take a look at this example below,
Let’s say we have a searcher in Austin, TX, and he is looking to sell his house fast. So his query is “sell my house fast”. If he were to ask for “sell my house fast Austin” the businesses close enough to the searcher are the ones the algorithm will favor.
Inasmuch as the algorithm will favor businesses in close proximity with the searcher, it is also good to note that is not the only factor it considers.
Relevance (does this business do or sell or have the attributes the searcher is looking for?) and Prominence (how well known is the business) are also major factors the algorithm will consider.
2. Citation Signals
Citations are typically online directories or business listing websites where your NAP (Name, Address, and Phone number) appears together online.
Having a consistent citation online isn’t just necessary to get a customer to your business location, but a must if you want to rank.
According to Brightlocal, 90% of experts believe accurate citations are important to local search ranking.
3. Presence of Google My Business Profile
Google My Business also known as GMB is your business profile on Google.
This is where you provide the necessary information about your business such as Business name, services you offer, business description, contact details, Business category, working hours, and more.
Setting up your Google My Business profile correctly is very important as it feeds your business information to other places like the local pack, and Google Maps search results.
Optimizing your Google My Business profile with relevant location-based keywords will help you rank in the area you are looking to dominate the local search results.
Google My Business is an example of a citation we describe above and a powerful local search ranking signal.
According to a survey by Brightlocal, 82% of experts voted GMB as the number 1 ranking factor for local searches.
Other factors that impact the effectiveness of your GMB are the star ratings for your business (5 stars being the best), the number of people clicking through your business profile, the number of people clicking the call to action or direction button while visiting your GMB profile.
4. Online Reviews
Online reviews left on third party websites are also considered when it comes to local SEO.
Since Google is only interested in presenting the searcher with the best search results (in this case “businesses”) that can provide the best services or products, online reviews from third-party websites play a major role in helping them determine which business to rank.
Having positive reviews with keywords related to your products and services helps you to rank higher in local search, convert more customers by building their trust in your business, and showcase how you treat your customer by responding to their reviews.
5. Social Signals
Having a strong engagement on your social media profiles also adds up when it comes to local search rankings.
This not only helps to improve your local search rankings but builds trust with your potential customers looking to do business with you.
The local search ranking factors described above was put together in no specific order, if you want to learn more about the impact each ranking factor will have on your local SEO, check out the survey carried out by Moz (Local Search Ranking Factors)
Effective Local SEO Tactics Real Estate Investors can Utilize to Dominate Their Market
To win the local SEO game in your market, you need to understand exactly the exact steps to take, and when to take them.
This will go a long way to determine your success in local SEO and how much traffic and leads you will generate for your efforts.
To help you take advantage of this, we have gone ahead to share with you the 5 tips you can utilize to increase your local SEO as a real estate investor.
5 Effective Tips to Improve Local SEO for Real Estate Investors
1. Create City Specific Pages
As a real estate investor, it’s possible you’re serving more than one city or neighborhood. To improve your visibility in all the areas you serve, it’s best advised to create specific pages for each city/neighborhood you serve and optimize them accordingly.
2. Use Relevant Keywords
The keywords you use while optimizing your pages for local SEO matters a lot. It’s important to familiarize yourself with the way people search for what you do in each location you serve.
This will give you a better view of keywords to rank your city-specific pages for and drive most of the traffic to your business.
Another thing to keep in mind as a real estate investor that buys, rent, and sell properties is to have specific pages for each of these services.
This is simply because the way your potential client makes searches will be related to what they’re looking to achieve in a particular location.
One might be interested in selling a home, while the other person is looking for a home to buy in the same city/neighborhood, so having specific pages for each service in the same location will help you rank for those keywords.
3. Looking Beyond Your Website
When it comes to local SEO, most people tend to spend all their time optimizing their website and neglecting other important factors that can help improve their local search ranking.
Some other important things you can do to improve your business visibility in local search results is to invest in YouTube video content.
YouTube is the second largest search engine after Google, and by adding your YouTube videos to the corresponding city-specific landing pages, you are boosting your chances to rank higher in local search.
Another important factor you should also pay adequate attention to and optimize effectively is your Google My Business Profile, this can make or mar your chances of ranking on local pack and Google search map pack.
Make sure your NAP is consistent across other business listings sites like Yelp and online directories.
Lastly, take your social engagement seriously as it helps to build trust with customers and improve your local search ranking.
Most real estate investors don’t see the need for blogging because of how long it might take them to start seeing great ROI but there are so many powerful reasons why you need to blog regularly on your website and that’s what I will briefly share with you.
The most popular reasons why you need to blog is to generate more traffic to your website. This is great but when done well will help you to generate a more targeted audience which likely will be described as your dream audience.
In the long run, blogging will present you with a free, well-targeted audience to your business which you don’t have to pay for.
Blogging can take time before you start seeing positive results but the benefits that come with it are worth the wait.
Another important reason why you need to blog regularly is to increase your domain authority (DA), which has an impact on your local search ranking.
When you blog often on your website, it helps Google to understand what your website is all about and the type of audience you are targeting.
More blogging will probably improve your real estate business local search rankings and help you to drive more traffic, generate more leads and convert more customers to your business.
5. Make Sure Your Website is Optimized for Conversion
If you get everything right but fail to optimize your website for conversion, you’re leaving a lot of money on the table.
Getting your website to be conversion optimized is simply making it possible for prospects to easily reach out to you.
For that to be possible you need a strong compelling call to action that will get your website visitor to want to reach out to you.
The better your call to action is, the more business you will generate of the traffic you get on your website.
Make sure your website is properly structured in a way to convert a visitor to a lead.
Investing in local SEO for your real estate business is arguably the best investment you can make to grow your real estate business this year.
Considering the targeted traffic you can get from your local SEO efforts, and the fact that you don’t pay for those traffic makes it a better option to go with if you are looking to consistently and effectively grow your real estate investing business.
At this point, you can close this page now and then go-ahead to start implementing all we shared with you on this page and you will see significant improvement in your traffic from local SEO.
Or you can reach out to our expert local SEO professionals for real estate investors, and we will work tirelessly to help you increase your local search rankings and dominate your location with your top money keywords.
Click here to speak with a qualified SEO professional today, looking forward to sharing more insights with you when you reach out to us today!