Question 1

Why should a company invest in SEO services?

Accepted Answer

Good search engine optimization (SEO) services can give your business a huge advantage. They can improve brand awareness, help you generate more leads, and fuel your bottom line. Put it this way, there are 63,000 Google searches every second, which adds up to 5.5 billion searches every day. That’s an incredible number of people going to Google with their queries. So your company needs excellent SEO services if it’s going to reach the people who use Google every single second to find answers. After all, SEO is the process of optimizing your website so that it achieves high rankings for your target keywords. But excellent SEO is what takes your website from the doldrums of search rankings up to the first page. This is really important because 75% of searchers never go beyond the first page of search results. Let’s look at some more reasons a company should invest in SEO. First, more than 40% of online revenue comes from organic search traffic. That’s a huge amount of shopping dollars waiting to be claimed. On top of that, SEO leads have a 14.6% conversion rate. Compare that to print advertising and other traditional methods which only manage less than 2% (1.7% to be specific). So your leads from SEO are more likely to turn into revenue than those from print ads. Now, look at the impact of organic search on bricks and mortar businesses: a huge 72% of people who do a local search will visit a store or supplier within five miles of their location. Research shows that the average SEO campaign generates an ROI of 135%. And it’s no surprise when you consider what kind of organic traffic you can generate from SEO. The first ranked result for a search query attracts one-third of the traffic for that specific query. The fifth-ranked result only gets 5%. The more traffic you can attract to your website, the more potential customers you are generating. Even poor SEO can increase traffic numbers. But it won’t provide you with the quality you need to get the best results. That's why investing in professional SEO services is the best sustainable approach to revenue growth.

Question 2

What is the simplest way to use SEO to help your business?

Accepted Answer

The simplest way to use SEO to propel your business revenue is to create a strategy. After all, effective SEO is about way more than technical tricks; it’s about understanding your potential customers and tailoring your website and content to their wants and needs. This calls for a unique blend of SEO techniques that are both on-page and off-page, creative and technical. A good SEO strategy should include building an optimized website that loads quickly, uses keywords correctly, and displays properly on all devices. A slow loading page can ruin the experience for any use. In fact, if loading time is longer than 4 seconds, you can lose 90% of your audience. Building a content strategy is another essential element of good SEO. Content is something that needs to answer your user’s burning questions. Every piece of content should add value for your website visitors. Matching your content to your user’s intent and demands is the most important thing here. The final essential element of an SEO strategy is linking. This includes the external and internal links you add to your website, as well as building a backlink profile of other websites that link to your content. Links are the best way to build authority and demonstrate to search engines the trustworthiness of your site. At the end of the day, getting big success with SEO starts a rock-solid strategy. Speak to us to find out the tried and true tips for SEO.

Question 3

How do you measure the success of an SEO campaign?

Accepted Answer

Unlike many SEO agencies, we only care about vanity metrics in context of your overall business goals. Vanity metrics are things like traffic and page ranking. Focusing on only one or two metrics can lead you astray or give you false positives when your campaign is actually flailing. Don’t get us wrong, getting lots of clicks is important BUT clicks only matter if they translate to conversions and sales. After all, you can get thousands upon thousands of clicks, but unless they are converting to real sales, you’re wasting your time and budget. That’s why we always track and measure your campaign based on revenue metrics. By doing this, we can ensure every activity is focused on getting the maximum ROI from your digital marketing, content marketing, and advertising campaigns. So how do we measure your campaign’s success? First, we ensure the right monitoring and tracking tools are set up properly. Google Analytics and Search Console are critical to every SEO campaign. Both allow us to accurately measure, collect, analyze and report on key data, which will help you secure a solid ROI from your digital marketing strategy. Without an analytics platform that tracks correctly, you won’t have the right information to make strategic data-driven decisions about your search engine optimization campaign, or any other digital marketing spend for that matter. SEO metrics can be confusing, so we work side by side with you to ensure you understand what’s going on. We always do an analysis that pulls on a range of engagement metrics, traffic metrics, ROI metrics, conversion metrics and more. Then, we use these as benchmarks to see how you’re tracking and where we can improve your campaign.

Question 4

How do you improve SEO performance?

Accepted Answer

The best way to improve SEO performance is to set clear goals, then track and report on your campaigns. Only by measuring your campaign against your goals can you make data-driven decisions for your future SEO strategy. We always work with our clients to determine your objectives. What's your goal for SEO and how does it align with your broader business objectives? Let's say, your goal is to increase rankings for target keywords, boost overall search visibility, increase revenue, or drive more traffic to eCommerce pages. We track and report on your campaign using your goals as a roadmap. The key with any SEO report is not to focus on page ranking and other vanity metrics, but to look for trends and dig deeper into why things are happening. This enables us to adjust and refine your campaign. For example, we look at SEO health, which includes any technical problems and errors that can affect your site’s search performance and visibility. We explore your backlink portfolio to identify the quality of backlinks pointing to your site. How can we improve the type and quality of backlinks organically? Another area to look at is keywords. If specific keywords performed as well, we identify them and work out how to tackle them. User engagement is another critical area to monitor - what do visitors do once they’ve arrived on your web page? We compare dwell times, average time on page, bounce rate, and other metrics against your competitors and benchmarks. Finally, we bring everything back to your business goals. Are you achieving real sales and conversions from your SEO budget? How is this improving? What opportunities are there to do better? This depth of reporting is essential to long-term SEO success. That’s what OMG pulls data from various sources, including Google Analytics, SEMrush, Ahrefs, social media and more, so together we can see how your campaign is performing and how to improve.

Ready To Grow
Your Business?

CTX Marketing Creates Digital Marketing Campaigns That Take You To The Next Level

More About
CTX Marketing

Don Phelps

Our Services

SEO

Social Media Marketing

Website Design

PPC Management

Video Marketing

Content Marketing

Why choose us...

What clients are saying...

Jack Rady

Daniel D'Ambrosio

Al Perez

Our Newest Articles

Ready To Grow Your Business?