SEO For Real Estate Investors: How To Grow Traffic Organically

SEO For Real Estate Investors: How To Grow Traffic Organically
by Don Phelps

by Don Phelps

Don Phelps is an entrepreneur who focuses on digital marketing and more specifically "Search Engine Optimization" (SEO) for real estate investors. He is also a full-time real estate investor and focuses specifically on single-family rehabs and rental property.

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As a real estate investor, you’re likely used to referral marketing tactics that bring customers to you. referral marketing is beneficial because there is no easier sale to close than a lead coming from a past happy client (the lead is already closed before getting to your doorstep). I know this sounds appealing and it also shows that you take good care of your customers, there’s one thing you must capitalize on: SEO for real estate investors.

What Is SEO For Real Estate Investors?

SEO for real estate investors is the process whereby real estate companies optimize their websites and content to maximize their online search potential. When a real estate company executes its SEO strategy successfully, quality online leads who are looking to buy or sell their home fast will find their way to their website. It’s a valuable inbound strategy that drives growth and generates high-quality leads for your business.

How Can Organic Traffic Help Your Real Estate Business?


How Can Organic Traffic Help Your Real Estate Business

First, let’s define organic traffic. Organic traffic also known as free traffic is traffic that comes to your site naturally. They’re those visitors that land on your website from unpaid sources like search engines like Google, Yahoo, or Bing.

If someone searches for something online and they go to your website to find what they’re looking for, that’s an organic lead. You didn’t have to pay to have them come to your website.

There are multiple ways organic traffic can help your real estate business, and here are some key ways they can do that.

  • Organic traffic yields long-term growth and saves you lots of money as you don’t pay a dime for any visitors coming to your website
  • It helps you build credibility as more people will discover your website naturally. People go to search engines like Google to find answers to their questions, when they land on your website through organic traffic and get the answer they are looking for, that builds some kind of trust in them which increases the chances of them doing a deal with you instead of someone else
  • Organic traffic delivers high-quality traffic to your business
  • Organic traffic creates better brand awareness and will surely help you grow your business.

Now that you have a better understanding of SEO for real estate investors and how it can help your real estate business, let’s discuss some proven SEO strategies and how they’ll help you grow your business.

Six Proven Tips To Magnet Your Audience To Your Real Estate Site

As fully established that organic traffic growth on the web can be achieved using strategic means. However, you need patience, hard work, plus positive effort. Looking at it, SEO can be an intimidating term that you find difficult to figure out. Let’s walk you through some strategies that will make your real estate investment website skyrocket. 

  • Create Killer Contents
  • Figure Out And Dismiss NPC 
  • Publicize Contents On Social Media
  • Use Long-Tail Keywords
  • Provide Answers To Guests’ Questions
  • Create Video Contents On YouTube


  • Create Killer Contents

There’s a popular saying that content is king. That’s true. You need original and unique content that would show your expertise in your field. No human would want to check your website when it is not engaging or worst when they cannot see it (i.e not ranking). Focus more on the content and its build-up, study strategies that work. Proffer solutions to the problems of your customers as they visit your site. Make thorough research and present the content effectively. 

  • Figure Out And Dismiss NPC

I call “NPC’s” Non-Player Characters, just like in a game where they have little impact on the whole essence of the game. NPC is an acronym for “Non-Performing Content.” Do we think NPCs can slow down search visibility? Yes, you need to remove Non-performing content because SEOs sieves out irrelevant information, and you would not want to count yourself in on this. Some things to do to accomplish this are;

  • Inspect your content
  • Evaluate content quality
  • Make use of adequate metrics


  • Publicize Content On Social Media

A few platforms that help promote content, presently, the most used platforms are Tiktok, Instagram, and even Pinterest. You should focus on an approach strategy to lead targeted audiences to your site. There is absolutely nothing wrong with directing them to your social media handles to view more of your content for familiarity and engagement. This will help even more to show them that they are welcomed. 

  • Use Long-Tail Keywords

For instance, I need content on color paintings for my room. I will possibly check for “best and colorful paint ideas.” This is called a long-tail keyword because it distinctively describes my search on the web, and it is primarily a three to four-word count. Most researchers use this kind of keyword for better responses on a particular niche that would suit their taste or for a quick search. Long-tail keywords also help in optimizing one’s site for credibility online. 

  • Provide Answer To Guests’ Questions

An audience-to-site owner relationship lasts long due to the bid to get their minds tuned to your delivery. A core example of this is Quora, and there is no limit to the number of questions that users can ask. This is a way to respond to diverse concerns asked from different angles and topics. A more significant percentage of Google search or keywords are questions based on the Ws, that is, the why, who, what, when, where, and then the hows. 

  • Create Video Content On YouTube

With tons of YouTube users increasing worldwide, one would say that it is also an excellent means of increasing organic traffic on your web. It notes active uploads and requires consistent updates. Youtube only deals with video content, and you can encourage your users to subscribe and even make short videos of about 30 seconds. It helps to convey a message faster, and it is also fun and much more informative.

How to Gain Website Traffic: 5 Best Tools To Boost Traffic Organically

Many strategies can be put into place to generate traffic for little or no cost at all. You don’t have to break a bank for you to gain traffic on your site. Here are some of the tools that can help you: 

  • AnswerThePublic
  • SEMrush
  • Ahrefs
  • Keyword Snatcher
  • Moz


  • AnswerThePublic

This automatically crafts out possible questions asked by people using Google search. It creeps into information on the web and helps you know what your target audience is searching for. 

  • Ahrefs

Ahref gives you the ability to see the keywords you’re ranking for, and what your competitors are ranking for. It helps you to analyze their strategy, see what is working for them so that you can implement it on your site to increase your ranking. Ahrefs is generally said to measure SEO health and wellbeing. The ranking of keywords and analytics on Ahrefs can also not be overemphasized. 

  • SEMrush

Website performances are studied using backlink possibilities, SEO audit run, keyword tracking strategy, etc. SEMrush is a tool that website owners across the world have used, and it works effectively. SEMrush is a major competitor to Ahref, but its user experience makes it very easy to use and beginner-friendly.

  • Keyword Snatcher

Keyword Snatcher is a secret announcer research tool that helps get the appropriate keyword. Keywords play an essential role in making your content rank well, which is what this tool is concerned about. 

  • Moz 

Moz is an SEO tool that is excellent at Site audits, rank tracking, backlink analysis, keyword research, and other features. It would help you gain an edge over your competition and rank well. 

These five tools are going to help you skyrocket your traffic.

Final Words

Have you personally gone through a site that takes forever to load or open? This is due to On-site poor performance. A good site must be optimized for its targeted audience to be reached. Use different tools and options to enhance your site, and if you’re patient, it will yield results.

If you follow these tips, you’re definitely on your way to making the first page. You can reach out to us for more details concerning SEO for real estate investors and the best practices to imbibe.

Want to learn more? Here is a simple step-by-step guide to SEO for real estate investors that will walk you through the best way to implement SEO strategies to skyrocket your growth.

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