How To Effectively Use Social Media as a Real Estate Investor

Social Media as a Real Estate Investor
by Don Phelps

by Don Phelps

Don Phelps is an entrepreneur who focuses on digital marketing and more specifically "Search Engine Optimization" (SEO) for real estate investors. He is also a full-time real estate investor and focuses specifically on single-family rehabs and rental property.

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Social media is a great platform to grow undoubtedly every type of business when utilized effectively, and this extends to real estate investing.

If you’re a real estate investor and have not entered the social media fray. Or have played the social media game and not seeing the results you want, then grab a cup of coffee and get ready to learn. I will share the most effective strategies to utilize social media and grow your real estate investing business.

Here you will also discover the hidden benefits of social media to the real estate investing community and the individual investors.

By the end of this post, you will start to generate a lot of workable ideas on how to effectively use social media as a real estate investor to grow your business and I urge you to implement!

Action like you already know, is the only thing that guarantees results.

Now that I have prepped you up a little, let’s dive in and share with you how to dominate and grow your real estate investing business using social media.

Garner inspiration from other Real Estate Investors Social Media Profile

Most business owners see social media as to where to build a strong fan base and generate new leads to their business forgetting that they can also learn from their competitors and get some inspirations.

If you’re a new real estate investor or you’re just starting out, the best way to grow and build a strong brand is by learning what other successful real estate investors are doing.

Learn and model their strategies while building your own brand.

Never you go into the perpetual thought of trying to reinvent the wheel.

Model what is already working well for other investors and add your own finesse.

Create Super Engaging Content for your Audience

When people hear about content, most of them start imagining writing a long form informative article just like this one.

Although that’s one form of creating content but not necessarily what I mean in this context.

Posting informative articles, and videos on your social media handles are great but when done alone will not create the super engagement you need from your audience.

You need to let your personality shine on your social media profile. Your target audience are humans that can easily connect with you when you share some parts of your personal life.

Here is a five-part social media posting strategy I advise real estate investors like you to emulate and build a better audience that bonds with them and their business.

Let’s take Instagram as an example. You have to divide your posts into 5 different sections, informative content, sales content, personal/family-related content, religious content, and fun content.

What this means is that you’ve to follow these steps while posting your content on your Instagram or any other social media handle of your choice.

Let’s go a bit deeper and explain what is expected of you to do in each of this step

  • Informative Content: These are the type of content where you create the “how-to videos or articles” that provides your audience with a piece of useful information that they will find valuable.
    There are unlimited ideas you can employ here, for example, you can create home maintenance tips, renovation ideas, and many others.
    This sort of educational content helps you to connect more with your audience and also highlights your know-how.

  • Sales Content: To keep your doors open and business running you’ve to sell your market. Use a constructive content strategy to inform your audience about the offers you have in the market and build up interest in those offers.

  • Personal/Family-related content: Depends on where you’re in your life and what you find more comfortable. Sharing the activities of your family or personal life tends to generate more interest and engagement in social media than any other form of content you might have.
    This helps people who have not met you before in life, feel like they know you, which increases the level of trust they will have towards doing business with you.

  • Religious Content: They are people who will never engage with your post no matter how funny or educative they are. But once you post about any religious content or your faith, you will start getting some reactions from these set of people.
    One thing you’ve to note while making religious posts is that you have to be careful not to speak badly of someone else faith as most people are very emotional when it comes to that aspect of their life.
  • Fun Content: I have actually not seen one person who admitted to liking a “boring lifestyle”. People always want to be entertained and spicing up your social media content with some humor will get more people to like you.
    The more they like you, the more they will feel like they know you, and the more they will like to do business with you.
    The sole purpose of having your post outlined this way is to connect with people in the best way possible.
    The truth is, we are all humans but our interest differs, what picks your attention might not interest the next person and so on.

So by following the content procedure I just shared with you above, you can now better engage with your prospects in the area that interests each and every one of them the most and create a better relationship from the onset.

Invest in Social Media Ads as a Real Estate Investor

With the amount of data social media platforms has on its users and the amazing laser-targeted options, their platform provides for advertisers, utilizing social media ads mostly Facebook will help you generate a huge influx of quality leads who are interested in the properties you have.

One of the major challenges that come with social media platforms like Facebook is the learning curve that comes with it and the regular changes been made to the platforms which means you have to stay up-to-date.

But if you’re able to crack the code and master how to set up an effective ads campaign, and zero in on your target market, then you have unlocked a system that will consistently generate leads for your business on autopilot and increase your ROI.

Get your customers to tag you while posting the properties they bought from you

Getting your customers to tag you when they are making posts on social media about their new property is also a great way to draw some attention to your business as most of their audience will definitely like to check you out.

One of the things that you’ve to be aware of is that once someone bought or sell a property to you, there is a high-tendency that his circle of friends or family also has the capacity of doing business with you.

This helps you to generate more inbound leads without doing any form of marketing or advertisement from your side.

This also builds some form of credibility for you and your business as this newfound audience will be willing to do business with you knowing full well that you have already serve someone else they knew.

Share customers testimonials on your social media platform

Most real estate investors make the costliest mistake of thinking a sale has been concluded once they hand over the keys to their customers.

Left for me this will be a taboo no real estate investor or agent should commit.

There are most important questions you “must” ask your customers once you hand over the key to their new residence to them and here are they;

Always ask your customers,

  • how satisfied are they about your services
  • On a scale of 1 – 10 (1 being “less likely” and 10 being “super confident”) how willing are they to recommend you to their family and friends interested in buying, renting, or selling a property, whatever the case may be.

Now make sure you get this on a video format while they are answering these questions and ask them for their permission to share it on your social media platform and with your prospects which 99.9 percent of them will give you a go-ahead if you did a good job (which you should be doing in the first place).

Never fall into the temptation of trying to get them to shoot the video themselves and forward to you or wanting to use a high-end super camera to record the video.

Your smartphone is good enough for this and will give you the perfect quality you need.


While is true that real-world networking and word-of-mouth have long been proven as effective marketing tools for real estate investors to generate new leads and close more deals, it’s always nice to have an open mind and try something new- as this will unlock whole new opportunities for you and your business.

Social media is a great resource the most successful real estate investors have used and still using to generate lots of interest in their properties and get people to buy or rent them. It has helped them enormously to grow their business to a tremendous height.

Your customers are spending lots of time on these social media platforms, it is where all the eyeballs are and where you want to be generating consistent leads and growing your real estate investing business.

There is a huge potential here if you’re able to fine-tune it the right way.

Right now you can spend the time and learn how to do it yourself or you can keep doing what you do best and hire social media experts like CTX Marketing to build and run your social media campaigns for you. Either way, you WIN!

Let me know if you’re currently utilizing social media for your business, the challenges you’re having and hopefully, I might be able to provide you with the right answer you need to take your social media game to a whole new level and build a notable brand.

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