The Beginner’s Guide to Lead Generation for Real Estate Investors

lead generation for real estate investors
by Don Phelps

by Don Phelps

Don Phelps is an entrepreneur who focuses on digital marketing and more specifically "Search Engine Optimization" (SEO) for real estate investors. He is also a full-time real estate investor and focuses specifically on single-family rehabs and rental property.

Learn the exact steps you can use to start generating high-quality leads as a real estate investor and keep your pipeline full at all time.

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The internet has become a significant source for lead generation for real estate investors. It also plays a direct role in determining the amount of money your business was able to make every month.

There are too many ways out there by which you can generate leads from the internet which is a good thing.

But just like every other thing in life, the more options we have, the more confused we become while trying to make a decision.

Here is the thing, each and every method of lead generation for real estate investors is great but some might not be suitable for your real estate business based on the level you’re right now.

This post will be the magic lantern that will guide you towards making the best decision when it comes to which lead generation method you should pay more attention to in order to see great ROI and have good cash flow in your business.

Go ahead right now, grab a pen and paper and jot down the ones that resonates with you and best suits the level you’re right now.

To provide more value for you on this guide I will be dishing out the 7 most effective lead generation strategies you can start using immediately to pull more leads to your business.


Top Strategies for Lead Generation for Real Estate Investors

Before we proceed, kindly note that the strategies shared here are focused on helping beginner real estate investors to start generating quality leads as quickly as possible.

If you’re a seasoned real estate investor but still looking for some hints to generate more leads and grow your business, you might still learn a thing or two here.

Having said that, let’s dive in


Write short valuable guides 

People are sourcing for information 24/7 online and there is no better way to build yourself as an authority than providing quick, detailed answers to the questions your prospects might have.

There are several ways you can use to achieve that.

You can do this by putting out a 5-page ebook on “a hell on fire questions” your prospects might have about your industry. You can create free reports, videos, cheat sheets, and other methods that you easily put together, answering those questions and providing better direction to your prospects.

Let’s say you want to create a guide “How to X2 the worth of your home without spending more than $20,000”

Once you have figured what you want to talk about, you can quickly pull out your smartphone and record yourself going through the information you want to share or go to designrr and create awesome ebook cover and pages that your Prospects will find valuable. 

Don’t try to complicate things, keep everything as simple as it can be and don’t spend more time on the ideation phase where you kept thinking about what to talk or write about.

Pick a topic and run with it.

The easiest way to find what to write about is by letting your audience tell you.

And the best way to hear them is by visiting forums or Facebook groups where your ideal customers gather. Look for questions that come up on frequent occasions and create your guide from it.

That’s it!


Take content marketing seriously.

Most real estate investors find it very difficult to put out content on their websites.

Apart from the positive effect content marketing has on your website search engine ranking, it helps you provide more value to your prospects.

If you’re finding it difficult or don’t have enough time to write content for your real estate investors website, I advise you get in touch with a content marketing company for real estate investors to help you achieve this.

Here is an illustration by neilpatel that shows the importance of content marketing to your business

content marketing for real estate investors


If you want to drive more traffic to your website and generate more leads, create valuable content. 

Get involved now and reap the long term benefits in the future. 


Post more on social media platforms 

Take your social media posting seriously especially on Facebook and Instagram as these two platforms will help you generate high-quality leads.

Here is a little secret I have for you…

In the case of Instagram, don’t make your feed all about business. Try and create a balance between your business and social life.

This sounds crazy but it works like magic. 

Note that Instagram is not a business platform but a social platform where people gather to socialize and have fun.

Post pictures and content about your business, post about your workers, post how much fun they have in the office, post things that people can easily relate with and that’s how you get people to know, like, and trust you.

The more people know, like, and trust you, the more they will be willing to do business with you.


Ask for referrals 

As simple as this sounds, most real estate investors never ask for referrals from their past customers.

Dale Carnegie, one of the greatest salesman and author of many books once noted that 91 percent of customers said they’d give referrals when prompted to do so, yet only 11 percent of salespeople ask for them. 

A referral lead is one of the best types of leads you need because they already have some connection with the person that recommended you and will definitely trust you more and will like to do business with you.


Stay in touch with past clients

I was having a discussion with one of my clients a real estate investor and when I shared this strategy with him he looked at me and told me that this has actually cost him business.

Here is what happened, 

My client went for a wedding ceremony, after the ceremony he got in contact with his former client who he had done business with in the past.

In the midst of there discussion, his client asked him what he does now and my client echoed with boldness, I’m still in the real estate business. 

The man got shocked and reveal to my client that his younger brother just bought a house in his location and he actually didn’t know that he is still in the business.

This was an awakening moment for my client as he now takes staying in touch with past clients very seriously. 

There are so many ways you can keep in touch with past customers. You can use email, text messages, social media posts, sending gifts during festive seasons, and cold calling.

This will help you to stay top of mind when someone needs your services or have someone who needs it.


Follow up on old leads

A study by National Sales Executive Association shows that 80% of sales are made between 5 to 12 contacts and 44% of reps give up on the first try.

This opens up a large opportunity for the persistent ones who are eager and willing to follow up on their old leads.

One thing you have to know is that there are different buying cycles in people’s life. Not all leads will convert the first month or year you have them.

Some might take 3 to 5 years to convert and you need to consistently follow up with them to stay top of mind and get them to choose you whenever they’re ready to do business. 


Run Facebook Ads

The strategies we have discussed above are all great and will help you to generate high-quality real estate leads, but the problem is that you can’t predict when that will happen and that’s why I advise you to take advantage of paid marketing such as Facebook ads.

To thrive in today’s market you need a consistent and predictable way to generate leads on a daily basis.

Facebook ads are cost-efficient, and you can spend money on what works and back out on what doesn’t without spending much.

Unlike radio or TV ads where you spend money without knowing how many people saw your Ads and the ROI, Facebook ads are measurable and well-targeted to your dream buyers.

In all you do, make sure you have a huge Pipeline of Prospects and never stop filing up that Pipeline with more leads.


Bonus Lead Generation for Real Estate Investors

So I think it might be great to give you a bonus to add to these awesome strategies I have shared with you, and that is…


Wear and Give out your company branded materials.

This will cost you a little bit of money upfront but the return on investment is massive as you will be duplicating your company in so many people’s offices or homes.

Here is the idea behind this,

While buying gifts for families, friends, and past clients, consider adding some of your branded materials to the present.

Make sure your branded material is something they will keep where others can see it.

Let’s say you added your company branded clock with the gift you gave out to a friend. The friend will likely put the clock on the wall of his office or home.

Let’s assume he puts it on his office wall.

Now when someone visits him 9 out of 10 people’s eyes will go to the wall clock which has your brand crested on it.

This might result in a conversation that hopefully might turn out as a lead source for you.

There are different branded materials you can create such as T-shirts, mug cup, quote board, stickers, rubber bangles with quotes, book covers, pen, and so on.

The return on investment for this is superb 

and for the fact that you didn’t pay extra money to get this in people’s office or homes makes it totally worth the effort. 



Based on the information I have shared with you on this post, I believe you now have a better understanding of the best lead generation method that will work out best for you and help you see high ROI.

But if this seems like a lot of work for you right now or you want to get everything right from the onset in order to save more of your time and money, I advise you hire a lead generation agency for real estate investors to help you get everything right from the onset.

This is not a general lead gen company that caters to every other business out there but those with proven results for helping Real estate investors with lead generation.

Let me know if you find this post helpful and share this with your family and friends or anyone you know in the real estate investing business to help them with a proven process towards generating leads from the internet.

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