The Beginners Guide to Real Estate Investors Marketing

The Beginners Guide to Real Estate Investors Marketing
by Don Phelps

by Don Phelps

Don Phelps is an entrepreneur who focuses on digital marketing and more specifically "Search Engine Optimization" (SEO) for real estate investors. He is also a full-time real estate investor and focuses specifically on single-family rehabs and rental property.

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You may be the most hardworking real estate investor in your city, but if nobody knows you exist, you will make no money. To succeed as a real estate investor, you have to effectively market your business in order to generate quality leads and sales. Just like every other business, effective marketing is what brings in the funds and without it, money will not be made, and the business will stop existing.

In this beginner’s guide to real estate investors marketing, I will share with you what you need to learn and apply to achieve massive success as a real estate investor. This will help you to market your business and services effectively, build trust, stand out and make more sales. So if you are ready to become a real estate marketing genius and increase your revenue, then continue reading.

Here is The Beginners Guide to Real Estate Investors Marketing

How To Begin. 

At this point, you may find marketing overwhelming, and this is simply because you do not know where to begin. In the following few paragraphs, you will see how you can create a formidable marketing strategy to put your business on the map. 

Step One: Create a Marketing Budget 

It does not matter how little or plenty your capital is; you have to create a marketing budget for your real estate business. It would help if you broke it down to the specific things you plan to do with money. Without an effective marketing budget, you may end up wasting a lot of time and money on irrelevant things that might not contribute to your growth.

So you can choose to spread a budget over 12 months and outline techniques like email marketing and other forms of marketing that you will be investing in. Then you start by spending a portion of your budget on marketing and then increase your effects as you make more money.

One thing to note here is, don’t spread yourself too thin. If you’re working on a tight budget, focus on one or two marketing strategies outlined below for a start, and add others as you grow.

Step Two: Network 

This is a crucial step in marketing, and it is where you take yourself out there and connect with other players in the real estate market. It would help if you connected with private lenders, real estate agents, and even other real estate investors. This is a crucial step to marketing yourself offline. This is because, through networking, you can meet people who will offer you deals and ideas to grow your business. Attend events, conferences, and gatherings in your industry. All of these efforts help you to engage in word-of-mouth marketing and get your business out there. 

Step Three: Build A Mailing List 

One of the most vital tools in your arsenal as a real estate investor is your mailing list. A mailing list is a list of email contacts of people in your niche who would be interested in doing business with you. This helps you send out regular emails, connect with those in your niche, and do follow-ups. The benefits of email marketing are endless, and it has the highest ROI in the world of marketing. So you need to leverage email marketing for your business. 

Step Four: Create A Blog And Website 

We are in a digital age; most times, when people hear about a new business, they search for that business online. This is why you must have an optimized website for your business. The website should contain your purpose, mission, and information and it is also crucial that you add a blog to that website. 

Real estate blogging is a very effective marketing effort to help spread the word about your business and also establish yourself as an authority. This is secret many people do not know. If you have a content-rich blog on your website, you instantly build a reputation, and more people trust you because you will now look like an expert. All you have to do is use your blog to answer some crucial questions that your clients may have, share industry news, and provide market insights. 

Step Five: Leverage Social Media 

If your business is not on social media, you are leaving so much money on the table. It’s that simple. To grow your real estate business, you will need to leverage social media marketing. Look at the platforms your clients spend most of their time on and build a social media presence there. Interact with them, create valuable posts and also engage with other accounts in your niche. This helps to get your business out there. You can also leverage Facebook Ads and Twitter Ads as paid social media marketing is another excellent strategy that is working for other real estate investors. Learn more on how to effectively use social media as a real estate investor to grow your business.

Step Six: Host Your Own Events

Earlier, you were advised to connect and network by going out to real estate events. The thing is, you can also host your events and invite other players in your industry. This helps to increase your brand awareness and allow more people to get to know you, leading to more sales. Here is the thing, when you host your events, your chances of creating new connections are greatly increased. 

These are the steps you need to take to get your brand and business out there. All of these marketing techniques are a starting point. And as you continue, you begin to adjust and make some changes to them. This will also increase your chances of generating more leads and making more sales.

Some Real Estate Marketing Tools You Need To Know About:

  1. MailChimp: This is an email marketing software that helps you to build your mailing list. It is a great tool to start with. And they have a free plan too. 
  2. WordPress: This tool helps you build your website and blog from scratch, and you do not need to have coding skills to leverage it. 
  3. Google Insights: This helps you get insights into how your website is performing and where you can make changes.
  4. Hootesuite: Its a social media scheduling tool that helps you to schedule your posts on various social media platforms, so you do not have to post them manually, every time 
  5. Canva: This is an amazing tool that helps non-designers design flyers and other simple designs for their business. It will help you immensely. 

These are some of the tools that will help you take your marketing efforts to the next level. There are many others, but this is essential, and you will need them in your arsenal. Now you are equipped with the basics of real estate marketing. Now you can go and make more sales!!!

Pro Tip: Hire a Marketing Agency

This is one piece of advice most beginner real estate investors don’t want to hear, and that’s why they’re very few successful ones out there. The truth is, there is a lot that goes into setting up a proper marketing strategy that works. To do this on your own, you will have to learn some core digital skills such as creating quality content, setting up your own social media ads, mastering search engine optimization, and much more. This can be overwhelming when you try to do all these things on your own, and that’s a major reason why you should consider hiring a real estate marketing agency to do the hard work of marketing for you. Working with a reliable real estate marketing agency will allow you to focus on doing what you do best, knowing that your marketing aspect is well-taking care of to drive quality leads to your business.

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