Video Marketing for Real Estate Investors: Best Practices

Video Marketing for Real Estate Investors Best Practices
by Don Phelps

by Don Phelps

Don Phelps is an entrepreneur who focuses on digital marketing and more specifically "Search Engine Optimization" (SEO) for real estate investors. He is also a full-time real estate investor and focuses specifically on single-family rehabs and rental property.

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Undoubtedly, videos take more time and effort to create but we cannot deny that they are new secret weapons of content marketing. From extended YouTube videos, Facebook Live videos, TikToks, and really short GIFs, the audience for video content is massive. 

For a real estate investor, marketing has taken different dimensions. We have moved from large posters and banners in times past to social media marketing. The smart move has always been to go where the audience is. In more recent times, video content has taken over the internet so an even wiser move now would be to follow this trend. In this post, you will learn how to effectively use video marketing to grow your real estate business, the best practices, and strategies to take for generating video content.

Why video marketing?

The conventional way the real estate investor knows best is perhaps to share photos and ads aimed at leading to a tour or an inspection. But with video marketing, you would find that the client is readily convinced to close the deal. 

It has been proven that videos appeal more than a lengthy text or series of photos describing a property. People love seeing videos.

One powerful tool that helps tell your story and that of your business is a video. Using one, your audience is bound to connect on a deeper level with your business. And if you continue to do so for a while, they would be able to identify your voice, language, and sense of humor quite easily. What other way to leave an imprint on their minds!

For a competitive market like real estate, you would want to stand out, and having a video on your website makes you noticed even by search engines. Optimized videos on websites help improve the SEO ranking of such pages.

Video marketing is also one of the most effective real estate lead generation strategies you can implement to dominate your market and grow your database with potential customers.

Getting started with real estate investors video marketing

Having identified why video marketing is important, how do you get it to work for your real estate marketing?

In the world of real estate marketing, the video options available to you are enormous. 

To begin with, you can give a virtual tour of the property. Through a video that shares the available property and its features, your potential clients can get a full view of what they are getting.  Alternatively, you can create videos about current listings showcasing the properties’ features and the price. 

Further, you can decide to show yourself to the clients and assure them of the services you provide through a realtor video. That or sharing tips and advice you believe would be beneficial to them would help mark you out as an expert in the game. 

Testimonial videos from past satisfied customers help boost the confidence of potential ones and the overall image of your business. 

Best Practices for Real Estate Investor Video Marketing

Irrespective of the video type you decide to create, it is important that your content stands out from the rest. To get this done, employing the right strategies while creating content is necessary.

  • Note your campaign goals

First things first, why are you making the video? What do you want to achieve through it? If you are looking to work on increasing cases, your video should be channeled towards that end. If it is an introductory video, you should focus on that.

Making a clear note of what you wish your video to tell would help keep your viewers on track. 

  • Identify your target audience and the platform to use

Different people have different needs and being able to meet their needs rightly is the main trait of good marketing. As with any form of content marketing, making a clear distinction of your targeted audience is necessary at the beginning. This would affect the tone and message you convey.

  • Plan production

When you have noted the why and the what, the next thing is to plan for the production. Here you decide how you want the video to be. Do you want aerial footage or time-lapse? What music would you have running in the background or are you good with voiceovers?

You could also work video production ahead and schedule posting

  • Include a call to action

You must include a call to action in your video. It is wise to not leave your visitors or viewers hanging, show them how they can take the next step. Many times, this might not be a call to buy something but could simply ask to like, follow, or subscribe to our newsletter.

  • SEO is important in videos too

Having mentioned that search engines also crawl videos, you would have to work just as hard as with other content types to ensure your video shows on the first page. This you can do by keeping the keyword in the title, and the description of the video.

Ensure your thumbnail stands out in search results, remember to include captions, and the appropriate tags. You can also check out our step-by-step guide to SEO for real estate investors to learn more about the best ways to optimize your videos.

  • Set your budget

Determine how much you are willing to spend on this project. Whether you are getting a professional videographer to take the videos or not, it would cost something. Map out a budget for this so you do not encounter hitches along with productions. If you plan on promoting your video, you could estimate the cost and include it in the budget. 

  • Promote your video

For a wider reach, many businesses run paid ads on several social media platforms. Promoting your video content gets them to the appropriate audience even when you have a relatively small followership base. These promoted videos help draw traffic to your website and this could ultimately convert to sales. 

The best Video Marketing Software for Real Estate Investors

Creating video content can be overwhelming especially if you have no experience. However, there is numerous software to help you create seamless real estate marketing videos. Some of the most common types are:

The best Video Marketing Software for Real Estate Investors

  • Vimeo
  • Vidyard
  • Animoto
  • Videoscribe
  • Filmora
  • Shakr
  • Videoshop
  • Viewbix

Your choice on which software to use would depend on several factors such as your goals, the type of video you are creating, and the capabilities of the software.

Once your videos are done, the next stage is to publish them. For businesses with already existing websites, you could place your videos on your websites and blogs directly. Many of the above-listed software allows you to both create and upload your videos. 

Another option most commonly adopted is using social media platforms such as 

  • YouTube
  • Facebook
  • Instagram
  • Twitter 
  • LinkedIn 

You could also send out videos to your email marketing list if you already have one. This form of marketing no doubt has a strong tendency to drive sales. 

The Smart Way to Grow Your Real Estate Investing Business

In recent times, videos have proven to be a smart way to grow a business even if it is real estate. As a real estate investor, yours is to decide what type of video content suits your need and on what platform you want it shared. Whatever form of video you choose to use, remember that you are telling a story.

Another smart move to make when looking to invest in video marketing for your real estate business is to get in touch with a reliable video marketing company for real estate investors. This can save you lots of problems, and ensure your video marketing is done right the first time and no time or money is wasted correcting errors.

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