Google is the number 1 top ranking sites for all categories in the world.
Accounting for over 75% of the searches made online.
One core reason why you should be hiring an SEO Agency is based on lead quality from search engines when compared to other traffic source.
Online leads from search engines like Google have a higher tendency to convert into paying customers than leads from other traffic sources like Facebook Ads, Instagram Ads, and even LinkedIn Ads.
This is accustomed to the fact that people visit Google when they have a question they need answers to, looking for the nearest service provider around them (like hiring an SEO Agency in Austin, TX) and comparing products or services they want to buy online.
This shows that people go there with the intent to get an answer or solve an urgent need.
No one goes to search engines like Google to chat with the robot… They might be though, but of which I haven’t heard of, lol…
In this post, I will be showing you why hiring an SEO Agency to improve your website ranking is a no-brainer for your business.
Let’s jump in
The Cost for Pay-Per-Click Ads is going through the roof
Pay-per-click Ads are those advertisements you see when you make a Google search looking for a particular product or service.
They normally have “Ad” beside the website or landing page URL.
There are so many factors such as Quality Score, Cost-Per-Click (CPC) Bid and so on that went into play to determine how Google chooses who to show first.
Due to the fact that most businesses are running online ads to acquire more customers, the cost for acquiring such customers is going through the roof and the amount of marketing budget requires to see better results is not what most businesses can afford.
Here is a great infographic by wordstream, showing the top 20 most expensive keywords in Google Adwords Advertising
Let’s break is down by narrowing our search to “Chiropractor Austin Tx”
Here is a look at what it will cost you to set up a Google Pay-Per-Click Ads for the search query “Chiropractor Austin Tx”
From the image above you can see that it will cost you $5.46 when someone clicks on this Ads.
Now let’s say you have like 100 people click on the Ads in a day, that’s $546 in 1 day spent in marketing.
This is not something most small businesses can afford to spend each day.
And considering that as the day breaks, new business launches and the more they will want to advertise which will end up increasing the CPC and CPA (Cost-Per-Acquisition) of a customer just like the case of insurance, loans, and mortgage.
This will eventually turn out to a situation where only the big guys in your industry with fat marketing budgets WINS, as they have much money to spend on Advertisement than you do.
This means that SEO is no longer a choice if you want to keep growing your business and remain profitable.
It’s a must! If you’re serious about building a long term successful business.
Google Continually role out new ranking factors
SEO changes all the time as Google comes up with new ranking factors and algorithms that determine who will rank and who wouldn’t.
This alone makes it more difficult to do SEO.
Google ranking system is designed in such a way that it sorts through billions of web pages in their search index to determine the most relevant, useful pages to respond to the search query made by a user.
Over the years we have seen Google roll out new algorithms like PageRank, Rankbrain and so on which makes it difficult to stay ahead of the search engine game and competition while you also work on your business and provide great service to your customers.
Due to the fact that Google continually role out new ranking factors and updates, it means that what works today might eventually not work tomorrow.
And trying to go all out and learn to do SEO by yourself is actually not a smart move for you to do as a business owner.
And here are the 2 major reasons why I said so…
- Google uses over 200 ranking factors in their algorithm to rank websites.
- To master a skill requires consistent practice and total focus.
And as a business builder, you are already occupied with other areas of your business that requires your attention 24/7.
And the smart thing to do is to have an SEO expert come in and handle your SEO needs, helping you to improve your website ranking to generate more traffic and leads to your business.
The Cost of Hiring an inhouse SEO Expert.
Hiring an in-house SEO Expert is a good thing for any business.
Just like other good things in life, you have to consider some things before you can make a decision.
There are several things you need to consider before hiring an inhouse SEO Expert to handle your SEO for your website.
I recently compiled the basic things you need to consider.
Let’s dive right in.
According to salary.com, as of June 28, 2020, the average salary of an SEO Specialist is $67,795 in the United States. The salary range falls between $61,344 and $74,029 depending on core factors like the certifications, skillsets, and years on experience.
The graph below presents a better illustration.
This does not include all the benefits they are entitled to by just being your employee.
The experience of an SEO specialist is one of the major thing to consider before hiring.
Getting to hire an SEO Experts with 5 years + experience to work inhouse for you is eventually going to cost you more.
Most employees work based on the timeline and the job description which does not include a guarantee of results – in this case, first-page ranking.
But that’s not the case for an SEO Agency.
An SEO Agency knows that you will only keep paying them based on the results they were able to achieve for you.
Is as simple as NO RESULT, NO PAY.
This gets them to be super active towards working to help you generate the first-page ranking so that you keep on paying them.
In as much as it is hard finding or hiring the best SEO specialist for your company, is much harder keeping them as most employees are always on the lookout for greener pasture aside from there current job.
This creates more chaos, headaches, and cost you more money as you keep on looking for the next good SEO Specialist for your business.
Collaboration and Team Work
When you hire an SEO Specialist for your business, your chances of succeeding and ranking at the first page of Google are very slim.
It ends where the SEO Specialist experience or knowledge masses out.
This is a much difficult task as 1 person will never know it all.
Unlike an SEO Agency who works as part of your external team where you have more specialists contributing their knowledge, skillset, and experience together to get your pages ranking on the top pages of search engines.
To save yourself from all these headaches, high-cost, and set your business on the right path to ranking on the first page of Google, hiring an SEO Agency is a no-brainer.
SEO is unarguably one of the most important aspect of marketing any business owner should take seriously and consider hiring an SEO Agency for.
If you’re looking to build a business for the long run and not a fly by night kind of business, then SEO is undoubtedly something you need to start doing immediately.
It takes time and you might experience some hurdles (like how to move from page 2 of Google to the first page) but with the help of an SEO Agency, you will get pass those with a breeze.
Also never forgets the rewards that come from ranking at the top page of Google.
The FREE traffic you receive on a daily basis.
The quality leads it delivers.
And the amount of money you will make from ranking at the top pages of Google for your money keywords.
Note: Your money keywords are those keywords that your customers are searching for to find you or your competition online.
Whoever appears at the Top pages WINS!
Ok, pause for a minute…
If you search what you do online right now and you couldn’t find yourself on the top page of Google
Just know that you’re currently losing lots of money on the ground right now.
Because your customers couldn’t find you either.
Kindly click this link to speak with a qualified SEO Experts and find out how you can get your business to show up on the top pages of Google.
Remember, its either you or your competition.
Either way, the customer will definitely choose the businesses showing up on the first page of Google. And you wouldn’t stand a chance as you’re nowhere to be found.
Get in touch with an SEO Experts today! And start enjoying the FREE traffic Google has to offer.